Sony BRAVIA XR 98" 4k UHD Smart TV - Black | XR98X90LU
Sony's amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers intense contrast. A newly designed local dimming structure brings scenes vividly to life.
Features
- Amazing brightness. Piercing contrast.
- Intense contrast, feel the depth
- Sound harmonised. Pictures synchronised.
- Designed slim. Machined in metal.
- Extended colour volume, now see every shade and hue
- Intelligent motion processing for fast-moving, blur-free scenes
Amazing brightness. Piercing contrast. - Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™
Intense contrast, feel the depth - Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.
Sound harmonised. Pictures synchronised. - Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.
Game time. Be invincible. - Sony's BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.
Extended colour volume, now see every shade and hue - Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
Everything upscaled close to 4K quality - Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Less noise. Less blur. More clarity in every picture. - XR Clear Image reduces noise utilising zone division and dynamic frame analysis, and minimises blur.
Intelligent motion processing for fast-moving, blur-free scenes - By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
What you hear matches what you see - With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
Acoustic Centre Sync - With Acoustic Centre Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment
Specification
- DIMENSION OF TV WITHOUT STAND (W X H X D) - Approx. 219.9 x 125.5 x 8.5 cm
- Weight of TV without Stand: Approx. 67.2 kg
- Sound modes: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
- Simulated surround sound: 3D Surround Upscaling 0
What's in the Box
- Table Top Stand
- Remote Control
- AC Power Cord
- Quick Setup Guide
- Voice Remote Control
- Batteries
- Operating Instructions
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