Ultra Bright, Pure Black

Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR and you get pictures closer than ever to real life.1

Contrast. Like Life Itself

The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.1

Wonderful Pictures with Bright, Pure Black Oled

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR maximises picture quality for incredible realism.

Pure Blacks. Peak Brightness. Remarkable Contrast

XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR detects screen temperature and precisely controls light.

[1] High luminance panel

[2] Temperature distribution mapping

Extended Colour Volume, Now See Every Shade and Hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide colour spectrum delivers natural shades in every detail.

More vivid colours and realistic than conventional TV

Everything Upscaled Close to 4K Quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.1

Noise is reduced, making broadcast and online videos much clearer and easier to view.

Blur is minimised so action stays smooth.

Intelligent Motion Processing for Smooth, Fast-Moving Action

XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Watch Netflix in Studio Quality, Automatically Optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.678

Optimising Pictures for all Your Favourites

With BRAVIA CORE Calibrated Mode, all movies including IMAX Enhanced titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Every Picture, Optimised to Your Position in the Room

BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.10 9

Screen Speaker, Always Immersive

As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre.1

Every Picture, Optimised to Your Position in the Room

BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.10 9

Screen Speaker, Always Immersive

As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre.1

All Your Entertainment Upscaled to 3D Surround Sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.

Clear Voice Precise Dialogue

Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.1

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.2

The Ideal Sound Experience from Anywhere

BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.4

Hear Voices Clearly, No Matter Where You Are

Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.4

Game Time. Be Invincible

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.23

Jaw-Dropping Graphics. Immersive Soundscapes. Game On

Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.12

Perfect for Playstation 5

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.65

Auto Genre Picture Mode

BRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.57

One Place for all Your Game Settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.8910

Various Features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.1112

4K / 120fps1311

Variable Refresh Rate (VRR)

Auto Low Latency Mode (Allm)16

What You Want to Watch all in One Place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.123

Over 10,000 Apps and Games, Straight to Your TV

Bring the Cinematic Experience Home, Enjoy Movies Included with Bravia

Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.91011

Just Use Your Voice to Control Your TV with Help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Control Your Smart Home with Help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.141718

Connect with Your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.1920

Chromecast Built-In

Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.21

Compatible with Apple Airplay

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.2223

Easy To Wipe, Always Stays Clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material. 252627

Control all Your Devices with One Smart Remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

A Handy Way to Control Your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.30

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.30

Video Chat on a Bigger Screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM. 3031

Camera Covered, Privacy Protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM to close the camera cover. Attaching and detaching BRAVIA CAM is so easy.

Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Designed with Eco-Friendly Features?

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.4

Bravia ombines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Optimising Brightness and Power Consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving

With BRAVIA CAM, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.1234

All Your Eco in One Place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful Design. Made Durable. with Less Virgin Plastic

Sony-developed SORPLAS recycled plastics are used in our TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, our new packaging uses around 48% less plastic volume.5678

Less Packaging. Less CO2

Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.7

Metal Flush Surface, the Art of Immersion

Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what's around it.1

Prestige 3-Way Stand, Stylish and Versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.1

Aluminium Slim Wedged Stand

The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.1