Sony Bravia XR 55" 4K Ultra HDR Smart TV | XR55X90LU

Focused on delivering the brightest, most lifelike images, the Sony BRAVIA XR-55X90LU uses the latest tech to captivating effect. At it’s heart, the Full Array screen with improved local dimming gives this Sony 55 inch TV a sense of realism that’s hard for rivals to match. Factor in the huge range of picture settings, improved gaming features and built-in Google TV and this is clearly a TV that impresses on all fronts. This Bravia XR is the perfect addition to your home.

Features

• 4K Ultra HD display resolution.
• HDR10 - makes whites brighter, intensifies colour and enhances the overall picture for an epic cinematic effect.
• Motion rate 100Hz.
• Viewing angle 178/178 degrees.
• Resolution 3840 x 2160 pixels.

Full Array LED, with improved local dimming Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR55X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this Sony 55 inch TV sets the standard in its class.

Extended colour volume, with XR Triluminos Pro Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.

Picture quality as the creator intended – IMAX Enhanced, Dolby Vision and Calman Ready Compatible with a wide range of technologies, the BRAVIA XR55X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels. If you’re a boxset and movie fan, you’ll love NACM (Netflix Adaptive Calibrated Mode). NACM works with BRAVIA XR’s ambient light optimisation, adjusting the picture brightness to best show the drama in your room’s lighting conditions.

XR Surround and 360 Spatial Sound Personaliser for enveloping sound XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action. Combine this TV with Sony’s SRS-NS7 wearable speaker or selected headphones and enjoy Dolby Atmos and simulated surround sound via 360 Spatial Sound.

New gaming features From the makers of the PS5, here’s a TV that gives you more customisation with games than ever. With a new gaming menu, it’s easier to access your game status, settings and assist functions. This TV also makes the perfect screen for your PS5. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.

Specification

• Product Category TV & Audio
• Display Resolution 4K Ultra HD
• Screen Size (Display) 55"
• Screen Resolution 3840 x 2160px
• Aspect Ratio 0.672916667
• Refresh Rate 120Hz
• Width 1225 mm
• Depth 345 mm
• Height 738 mm
• Weight 17.7 kg
• TV Size 55"
• View Angle 178 °
• Digital Tuner Yes
• Additional Features DVB-T/T2/C/S/S2
• Power 0
• Power 526 W
• Power Source Main
• Voltage 220-240 V
• Video 0
• Video Format MP4
• MPEG1
• AVCHD